I’m going to apologise to the mobile users because this is going to take you some time to scroll through, I’m afraid. Thoughts and feelings:
There’s been quite a number of people saying that both Hannah and Grace have changed, that they no longer put as much effort in their videos as they used to, that the videos are basically a means to plug their own brand’s products, etcetera.
Have their videos changed? Yes. Do they plug their brand? Yes. Are we, as members of their fan base/community, entitled to say that out loud and state that we liked the old stuff better? Of course we are. The only thing is that some people seem unable to take this in their stride. Elaboration:
Hannah started out on YouTube accidentally and her initial video idea is basically to get wasted on camera and produce inedible food. While that was hilarious to watch, it’s not a viable career to just do that. Throughout the years, she’s added a lot of things onto that: collaborations, worldwide volunteering, and a book deal. She’s added YourHarto, which is a galaxy apart from getting shitfaced in a kitchen. She’s become way more famous, she makes TV appearances, she is active within the LGBT+ community, the girl gets around. If getting sponsorship/plugging brands such as Audible, Club W and her own book is a lucrative thing to do for her - why shouldn’t she? And why do some people seem to care so much about a banner and a couple of seconds per video? If I wrote a book or got paid money by a company to mention their brand, I would promote the living shit out of it. I would talk about it 24/7, because getting a book out is a huge deal. Getting people to read books is a huge deal. Getting people to drink wine is, well, a help to refine their palette. She only promotes things she supports 100%, so what’s the harm in that, really? Also - she has to make a living. Having a ‘the drunk girl’ stamp is not going to land you a lot of business proposals, so of course she’s got to expand her brand and do other things. And who knows, maybe going through a bottle a booze in a few hours is not a viable pastime if you have other obligations and meetings and collaborations throughout the week.